Note, though, that Facebook can still target ads at you using other data, like contact info, though you can limit this to a certain extent with the “Ads based on data from partners” setting in Ad Controls. (If you’re wondering why the last time you searched for blenders, it then showed up in your Facebook news feed, this is why.) Facebook has likened this to clearing cookies and histories from a browser. If you choose to delete all the shared data and prohibit those third parties from providing Facebook with info tied to your account, you’ll still see ads on the platform, but they’ll be less relevant to your interests-and, correspondingly, much less creepy. I found out, for example, that 977 apps and websites had shared my activity, including Venmo, Hulu, and-yep-Slate. This means that you can see what retailers, payment apps, news sites, and other online services have been sharing info about you with Facebook for ad targeting purposes, and also erase the user data that the platform has accumulated through these third parties. On Tuesday, Facebook rolled out what it’s now calling its “Off-Facebook Activity” tools, allowing users across the globe to control how third-party apps and websites transmit data to the platform. But don’t assume it will change much about how Facebook uses your data to help power its business. The “clear history” button that Facebook has promised for nearly two years is finally here. The Last Exercise Column You Ever Need to Read But We’ve Had This Conversation Many Times Before. Came for Our Jobs, Our Art, and Our Souls.
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